Damon is the creator of SNCTM, the world’s most exclusive erotic club—a masked, cinematic experience that redefined luxury nightlife and became a lightning rod for curiosity and controversy. His visionary approach to storytelling and taboo made headlines in Playboy, Vanity Fair, and Esquire, and inspired a movement that blurred the lines between performance, intimacy, and identity. In his upcoming memoir EYES WIDE OPEN, Lawner unmasked the man behind the myth, tracing a path through trauma, transcendence, and reinvention.

After SNCTM, he launched a series of provocative ventures—each one an experiment in experience and personal transformation. Sex Weed offered a sensual twist on cannabis culture. Puzzle became a secret supper club on Sunset, reserved for those in the know. Elysian House was a hedonistic fever dream of pleasure and performance. Across each project, Lawner explored the edges of freedom, desire, and design—inviting his audience to witness, to feel, and to question.

Now, with FYM—short for “Fuck You Money”—Lawner enters the digital age, not with a coin, but with a symbol. A new language. A cultural artifact for those who’ve outgrown permission and want to own their narrative. FYM is the next phase of his evolution: bold, unfiltered, and rooted in the belief that true value isn’t just what you hold—it’s what you stand for. It’s a rebellion against the old guard, a movement for those who seek to build wealth and experiences grounded in ethics, truth, and morality—not rug pulls or get-rich-quick schemes. Through FYM, The Legion and The Echelon are not just communities; they are the embodiment of a new era of decentralized power and unapologetic freedom.

Freddy is a private equity and venture capital investor with a global footprint in infrastructure, technology, and early-stage innovation. Based in Switzerland and the U.S., Freddy has founded and exited multiple companies, raised capital across Europe and the Americas, and specializes in high-impact fundraising initiatives starting in the 8-figure range.

He currently serves as an investor and advisor to several high-growth ventures, including LEVA, SpaceX (secondary markets), and Autograph, while also contributing as a board member at Tankproof, a nonprofit focused on youth empowerment through swimming education.

Freddy brings a disciplined, value-driven approach to every partnership—grounded in his personal commitment to sobriety, integrity, and long-term thinking. Outside of business, he’s an avid triathlete, martial artist, and distance runner.

With FYM—short for “Fuck You Money”—del Barrio brings his global investment acumen into the Web3 arena, not to speculate, but to build. Leveraging decades of high-level capital deployment and principled deal-making, Freddy anchors FYM with a level of strategic rigor rarely seen in meme coin culture. For him, this isn’t about hype—it’s about redefining wealth through integrity, community, and permanence. FYM is the convergence of discipline and rebellion, a vehicle for those who seek financial sovereignty without sacrificing ethics. Through The Legion and The Echelon, Freddy helps transform FYM into more than a coin—it becomes an ecosystem for long-term value, personal evolution, and cultural transformation.

Alexander, a specter in global commerce and culture, weaves an intricate web of influence, his presence a whisper felt yet never fully unveiled. A visionary entrepreneur, he navigates power’s corridors with unmatched finesse, leaving an indelible mark across industries and continents.

He has ignited and guided multiple startups, owned sprawling enterprises across continents, and orchestrated multi-location ventures with audacious ambition. His portfolio spans elite investment firms, marketing and design agencies, fight leagues, exotic car companies, high-end restaurants, opulent nightclubs, exclusive retail, and more, each a testament to his relentless drive.

Through clandestine dealings with the professional elite, music luminaries, and celebrity echelons, Alexander cements his reach among the untouchables. With a keen eye for symbolism, voice, and cultural impact, Alexander brings clarity to chaos, ensuring every message moves with precision, power, and purpose.

With FYM — short for “Fuck You Money”, Alexander brings an unparalleled alchemy of vision, strategy, and influence. His mastery of high-stakes markets and deep ties to global tastemakers infuse the project with a rebellious edge, shaping its manifesto of financial sovereignty into a cultural force. His high-profile connections amplify the coin’s allure, drawing elite communities to its banner, while his spiritual insight grounds its audacity in a deeper quest for freedom. Through strategic leadership in The Legion and The Echelon, Alexander architects FYM’s ascent, forming partnerships that ensure its defiance resonates across blockchain ecosystems. His strategy gives structure to the vision, and his ethos aligns with the heart of FYM: creative freedom, earned power, and the courage to build something real. Alexander ensures FYM isn’t just seen or heard—it’s felt, remembered, and impossible to ignore.